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	<title>Smart Business Advice &#187; Christian Arno</title>
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		<title>Tips for Going Global</title>
		<link>http://www.small-businessadvice.com/tips-for-going-global/</link>
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		<pubDate>Mon, 03 Sep 2012 05:24:50 +0000</pubDate>
		<dc:creator>Christian Arno</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[brand loyalty tips]]></category>
		<category><![CDATA[Going Global]]></category>
		<category><![CDATA[Market and cultural research]]></category>

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		<description><![CDATA[The world is getting smaller. While globalization and digital communication offer enormous opportunities for business, they also present a strategic conundrum. How should a business approach going global and connect with new markets? Technology helps businesses and brands connect with their customers and marketplaces. When done correctly it can help give a firm a better understanding of its client base than ever before. But done badly, it can result in a damaged reputation, stunted growth and a failure to connect with customers. Embarking on an international journey means not losing your business principles.It’s best to base your strategy on becoming part of a new marketplace, not dictating to it. This will have an impact on your approach and marketing activities. Here are five top tips for any business aiming its sights on pastures new and planning an international expansion. Know your market The ethos and principles of business do not change when you expand to a new marketplace. Instead they become more defined. Rarely would a business embark on a new project without first beginning research: identifying a need, identifying where there is a need, understanding their customer and how they would interact. Expanding internationally should begin with the same [...]]]></description>
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