Starting a business is generally looked upon as a potentially rewarding endeavor, but it can really lead to problems along the way. One of the major challenges that new businesses have to overcome is getting noticed in a sea of existing businesses.
There are probably plenty of other companies that have already been established, and a bunch of other companies who are starting up in the same industry as you. How are you supposed to distinguish yourself from the rest of them?
One of the ways that you can help get noticed is to engage in different marketing efforts than what everyone else is doing. Most of the established companies out there are probably doing the same old marketing strategies. They might be spending millions of dollars on buying TV, radio or newspaper advertisements to get customers.
If you want to differentiate yourself, you may need to get a little bit more creative with your marketing. For example, you might want to get involved with social networking, pay-per-click ads, email marketing, and other online methods of getting people’s attention. You have to use a form of guerrilla marketing instead of painting with broad strokes.
Own Your Space
One of the problems with a lot of new businesses have is that they do not set up shop for the long-term. They might rent a small space and put up a sign to make it look like they’re giving it a go. However, customers may get the impression that you aren’t really serious about the long-term.
Instead of just doing things half-way, why not go all out? Own the space that you’re in and make it look like you’re going to be in there forever. Get some LED Wall Washers, get some nice office furniture, and make it look nice for customers. You only get one chance to make a good first impression.
No matter what industry you are in or how crowded the market is, you have to be able to stand out. Do a little bit of brainstorming and think of ideas that can help you get people’s attention. Once you start getting some customers, it is critical to make sure that you treat them right.
You will have very limited opportunities to make your customers happy, and they will be the best salespeople for you in the future. At that point, you’ll be able to start getting some major referral business.
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