Like all Internet marketers, you are most likely to be used to doing all your business online. A number of possible offline marketing methods are available too. One way to have a successful marketing campaign for your business is to use direct mail.
Any piece of mail that is sent directly to a person is considered direct mail. This probably sounds like a lot of work, and that is because it can be a tedious task. But as you well know, the most fruitful endeavors are the ones in which you worked the hardest. By sending out information about your business or your products to people via direct mail, you could boost your sales to never before seen heights. In order to help you along this path, here are some tips.
Direct mail works for any industry. I have seen powerful results, for example, by an autoglass company for sending out coupons.
No matter if you send out a quick note or a postcard, be sure to hand write the addresses. Studies have shown that people are far more likely to open mail that has a handwritten address on it. What could be more important than this fact is that your recipient will be impressed that you actually took the time to write out the address. It’s hard to find that these days. If you have a huge stack of letter you want to send out this may seem like a tedious and horrible task, but if you slowly whittle away at the pile you will find that it disappears quickly. And no worries if your handwriting isn’t neat, simply ask someone else for their help.
Don’t bombard people with mail. If you send out too much mail, you are going to end up spending a lot of money on postage, and it may not even be worth it. Another thing is when people get too much mail from the same person, they usually throw it in the garbage without even opening it. Individuals should be pleased to receive your mail. The reason you are sending it is for them to read it! This is your ambition. If you keep on spamming your customers with mail, you will achieve nothing other than filling up their recycling bin.
Simple pieces work the best, especially for brick and mortar stores like an auto glass replacement store.
Keep your direct mail pieces simple. No need to add fancy graphics or inserts. Keep it to one page. You will always be more successful if you send a simple letter or perhaps an uncluttered single paged brochure to the customer.
You want to let your recipients know what you are offering and then let them get back to their day. Adhere to the “single page” rule. This says that if your message can’t be stated in one page, it must be simplified. There are monetary reasons for keeping the length of your direct mail to a minimum as well, as longer mail will be heavier. The post office will charge you more to mail it. Don’t let direct mail frighten you. After you have done a few, you will find that is is natural to do them. The more you work at it, the easier your direct mail campaigns will become. Direct mail may be better for your business than the online marketing you do. Keep trying. You’ll see sales in no time!
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