Once I had the privilege of speaking at a woman’s business enterprise association luncheon on the topic of entrepreneurship. After I mentioned this to my wife the day before, that I was chatting with group of women entrepreneurs she stated, “Why on earth would they ask you to speak!?” In her defense, my dear wife has no thought what I do for a living. She’s never read a single one the columns I’ve written....
Business marketing is a practice that is followed by an individual person or an organization, including commercial, government or institutions. They want to follow and facilitate the sale of their services or product or any thing which in return gives them profit. This defines the basic definition of business marketing. Business marketing is always seen as B2B. B2B means business to business. It differs from B2C marketing. B2C means business to customers. Business to...
A background check can tell you a lot of important information about the individual you might be thinking about hiring. Unfortunately, there are a lot of people that “fudge” a little on their resumes. Not everyone is like that, but you should protect your business nonetheless. A person’s credentials, degree, internship with businesses, and graduation from college should be accurate. Also important is their driving record, credit record, and possible lawsuits or convictions. You...
What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe – this much of X, and that much of Y. And in the end what you have is a combination that either is a success story or is a complete failure. This combination is referred to as the ‘Marketing Mix‘. Let us further investigate and also the...
If you are an employer then you probably are very familiar with payroll withholding amounts. These amounts change according to the laws put into effect by the IRS. In 2003, the Jobs and Growth Tax Relief Reconciliation Act was put into effect to put more money into employees paychecks. This required the IRS to develop a new tax table and must be used by employers as of July 2003. Now as a result of the American...
It doesn’t matter what your business does, a small business must focus on marketing, just like any business that is successful. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult especially in today’s difficult economy. It’s either your lack of budget or available resources that cause the marketing roadblock, isn’t it? So how does a small business in today’s economy market itself well, without going broke? You have to have...
Are you an entrepreneur that wants to make a success of your small business? Or are you a small business owner that wants to get your business off to the next level? Without a business plan, any business will fail. It’s as simple as that really. From seeking out-sourcing to your business’s financial needs to getting good old-fashioned advice, the measuring line of those that have implemented a business plan and those that don’t...
My favorite advice to entrepreneurs – when it comes to marketing themselves – is to leverage “anti-trends” to your advantage. For example, every business is currently obsessed with blogging, SEO and social media… while simultaneously announcing “the death of print ads”. This is great for small and locally-oriented businesses because newspapers and magazines are DESPERATE for new ad buyers. There has historically never been a better time for negotiating ad rates than right now! Another example...
You need money to make money. Rubbish ! That’s a myth . You CAN improve a business on a low budget and get customers for almost zip . This article will clarify how. When an entrepreneur launches a new company he/she don’t spend $2,000 on a logo, letterhead and business cards,...
