Business marketing cannot be understated! In a hyper-connected world where every business strives to get ahead of its competitors and capture the attention of its potential customers, it is imperative to stay on top. But how to do that, considering those huge corporations that control 95% of the market?
The good news is that there are some positive outcomes of the global economic recession. One of them is undoubtedly the innovation small and large companies have showed.
What has emerged out of their efforts to capture their precious customers’ attention in a new, bold attitude in business marketing. Therefore, all those sluggish sales were left behind, and now consumers can enjoy more creative marketing promotions, which are more daring than ever.
The Tremendous Importance of Business Marketing
An increasing number of businesses from all over the world are coming to realize that an investment in business marketing is not something to be neglected, nor to be taken lightly. Business marketing has managed to adapt all sorts of marketing methods in order to reach a resounding success. Some of the best and most successful methods are websites, social media and online advertisements. However, most businesses are still using more “standard” promotional methods, such as posters, flyers, cold calling or value additions.
How to Make Your Business Stand Out
For business marketing, 2013 is a digital year. More and more business owners are coming to realize that, in order to make their businesses stand out of the crowd, they need to get creative. Companies are making the most out of text marketing, triggered emails, events or referral rewards. For example, Gorilla Marketing created a groundbreaking marketing campaign for Heineken in Amsterdam, placing a few big “walk-in-fridges” made out of cardboard on the most famous places in Amsterdam, suggesting that they are on sale. People were attracted and would actually buy some Heineken beers at half the price.
Another amazing business marketing idea is to give away customized gift bags that feature your company’s logo or brand image on the side. Click Here for Carrier Bags that are both personalized and attractive. You could use this marketing technique by placing a link in your newsletter, on your site or when promoting an event and someone had just signed in. The possibilities to promote your business using marketing are endless, so make the most out of them in order to thrive in today’s daunting economy.
Lastly, we want to share one of the best business marketing technique that works amazingly well for attracting new leads. Even if this procedure is quite old, it still provides outstanding results. Tell each of your new customers that you will pay them an extra $100 – $200 for each referral they bring in. By doing so, you can turn your customers into the most powerful marketing team in the whole world.
- How to Use Twitter for Business and Marketing(socialmediaexaminer.com)
- Small Business Internet Marketing – 7 Things Decision Makers Should Know(business2community.com)
- How To Use Social Media Like The Best SMB Marketers(business2community.com)
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